India is a country who is going Digital day by day and it is giving existing to a lot of new startup companies. But whom so every is the country and what every is the brand category every Startup is always short of Funds/ Capital and there way of expending for the business is always and should be systematic. In this systematic approach it is next to impossible for any startup to maintain a heavy budget for marketing and Advertising. So, what they can do to create a there brand image and reach to more number of audience.
Here is a thing : If one do Efficent and Effective Marketing than it doesn’t cost in money but needs more brain, creativity and time. It is a fact that higher – budget marketing strategies might bring more visibility but it is not sure that the person is able to establish public relationship or not.
Here is Marketing Strategies on can adopt for increasing brand image in affordable budget:-
- Content Marketing
- Search Engine Optimization
- E-Mail Marketing
- Social Media Optimization / Marketing
- PPC (Pay Per Click)
- Personal Branding and Promotion
- Referral work always
Content Marketing
Content is Always the king of Marketing if you make good content then it is not hard to market it and make a reach to most relevant people (Targeted Audience). Content marketing hardly take any investment if your content is interesting then people will share it themselves.
Search Engine Optimization
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches and improve your ranking on SERP on that particular Keyword.
E-Mail Marketing
Email marketing is the use of email to promote products or services while developing relationships with potential customers (existing customer generally) or clients. It is essentially direct mail done electronically instead of through the postal service.
Social Media Optimization / Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. It is the more creative way to advertise or promote your content and brand rather than any other marketing ways.
PPC (Pay Per Click)
PPC is nothing but paid way of marketing Advertising on social site and Google is the new and most affordable way to reach more relevant and targeted customer rather than any other old way of advertising and broad cast media. These are some of the modern and famous way to build a brand image and Advertise your brand if one on these things efficiently than they will be successful to build a potential brand reach and mark there brand between people.