In today’s Digital World where every company is understanding the Importance of Internet Marketing and getting on web so, the competition on web is increasing all want to set a digital approach for their local and global businesses getting traffic on the site is the real deal for the business owners. Providing quality services and product is one thing but creating engagement about in public and building public relation and trust about your brand to create awareness about your product and services is other thing. Building organic/ free Traffic on Website takes place a lot of activities on web on daily way. Before knowing what is the way of Building organic traffic let’s first discuss what is the term Website Traffic.
What is Website Traffic and Types of Website Traffic?
Website traffic is the types of people who come to your site through various sources it can be through any written below source. Through Search engines in either organic, paid referrals the organization growth depends on how we perform our Digital Marketing activities. The more traffic to the site, the more the revenue is which each person knows but doesn’t know how to generate it in an effective way. There are mainly 5 types of website traffic source in Digital Marketing World: –
1. Direct Traffic: – Traffic generated by us (Owner/ Employees) when we visit our own Website.
2. Organic Traffic: – Traffic which comes when we rank or set our site according to search engine algorithm to rank it on SERP mainly the Google algorithm take in Consideration or our content is this effective that public is sharing it themselves.
3. Referral Traffic: – When we share links to a particular blog or content on some platform most closed related example like on popular platforms for that niche it means we are referring our content to the public.
4. Paid Traffic: – Traffic which comes when we run ads on a different platform most famous are Google AdWords and Facebook.
5. Traffic from Social Media: – When creating channels on social media and through them, people come to our main website this traffic can be paid unpaid both.
In this particular article, we are going to talk about FREE traffic and what are the best practices to bring free traffic to your website.
· On-Page SEO Optimization
· Off-Page SEO Optimization
· Guest Posting on relevant niche Blog site
· Email Marketing
· Effectively use Social Media
· Informative Videos content creation
· Find Influencers related to the Brand
· Collaborate With Partners
· Quality and original Content Creation
Create High-Quality original Content
High-Quality Content: – The content that you are creating for your site it should be more informative, brief, easy to understand and for of user prospective. Creating user friendly content is what we called Quality content in Digital Marketing.
Original content: – Google is that much Advance to know whether our content is copied or not or if it is copied than what is the source of content where one copy that content. Creating original content not only important to avoid copyrights and getting in the black hat list of Google but it is also important to build Customer trust and telling your audience about your brand in your way to build a stronger relationship between you and your client.
On Page Seo Optimization
On page Seo Optimization is nothing but optimizing your site content in the way you want to show it (Local or Global) on Google according to Google own set algorithm which helps you to get indexed on the SERP. It takes places the following activities on the website such as: –
· Website Speed Optimization
· Make it all Devices Friendly
· Content Optimization
· Keyword Density and insertion
· Proper Meta Description
· Optimize Media Files and images
· Content Formatting
· Sitemap Creation
· Robots file creation
· Meta Tag creation
· Proper Internal Linking and outbound Linking
· Create High-Quality Content
· Keyword Research and Insertion
· Attractive Page Titles
· SEO Friendly URL structure
Off-Page SEO Optimization
Off-page SEO has nothing to do with website design and optimization of the website. Basically, it is a type of promoting a website across all the internet channels and indirectly reaching our potential audience, and creating backlinks to our site. Doing Off page activities one can build PA (Page Authority) and DA (Domain Authority) By Optimizing for off-site ranking involves many techniques such as –
· Guest Posting
· Social Media Promotion
· Email Marketing
· Question and answering
· Influencer Marketing
· Link Building/Exchanging
· Image/Video/Docs/pdf/ppt Submission
· Social Bookmarking
· Blog Commenting
· Local Business Listing
· profile creation
· Directory Submission
· Infographic submission
· Q n A Answering
· Forum submission
· Press release
Guest Posting in relevant Niche Blogging Sites
Posting our companies blog in a relevant niche blog page not only help us to reach to new clients but it technically it helps in building link and increasing site Authority. It helps us to gain new clients and reach to the closest relevant new audience.
If you are a good blogger then you will gain website traffic for sure the importance of guest posting as follows:-
· Increase your Brand image
· Helps to share the content with New audiences
· Helps to extend your network
· Bring traffic to your website
· Helps to build relationships
· Introduces with new people
· Gaining the trust of people
Email Marketing
E- Mail marketing is still a thing in Marketing. Yes it is not outdated it is the most effective way to do Re -Marketing and approaching your old audience for new product and Services.
Start using an e-mail marketing platform and grow your email lists. Mailchimp is free for a certain number of subscribers.
There are different types of E – Mail formats are available and one can send bulk personalized E-mail just by entering data and content they want to send.
E-Mail Marketing is effective for both B2B and B2C purposes some people things it is a B2B thing but it is effective in B2C in terms of Re – Marketing.
Use Social Media to promote Website
Social Media is a platform where one can promote their content in many ways and give it more creative approach. And Social Media is a best way to reach public whether by paid or organic way every think works there if the content is worth of getting attention of the audience you want to show them.
You can set an Interest there and show your brand and content to most close interested audience.
There are a number of Platforms where you can create your brand content and generate public interest some most popular of them are:-
· Facebook
· Twitter
· Instagram
· LinkedIn
· Pinterest
· Quora
Create informal/guide Videos
Video Marketing works more than any other Content Marketing. It grabs more public awareness than any other way if your content delivery approach is good then not your content gets famous but you also get public fam and celebrity approach by public.
Videos are tending to be more informative than any other content because a good video contain both graphics and human interference in explanations and most importantly the content.
Not video content but video ads is also more effective than any other display ads because it includes story telling which help in grabbing continuous interest of users.
Marketing changes into Digital Marketing as the technology interference and Digital Marketing is also evolving and Growing as the time is passing and more peoples are coming on web to promote their business these are some of the most popular ways organization has to adapt to promote their brand on Web.